Competitive Edge - Sports & Entertainment Marketing News

Spotify places listeners in ‘2021: The Movie’ for data-driven Wrapped campaign

Spotify is weaving a tighter narrative into its 2021 push around Wrapped, which has become a repeat success story in generating online chatter for the audio streaming platform around the holidays. This year, the app is leveraging the uncertainty of a second pandemic year as the touching-off point for championing individuality in a data-driven way.

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Discussion Questions:

  1. How would you describe Spotify’s “Wrapped” campaign?
  2. Why do you think Spotify has launched a campaign around the holidays?
  3. Why is data important to Spotify?
  4. How does this campaign help the company to capture data?
  5. What type of data are they capturing?
  6. What is “shareability” and why is that an important part of this Spotify campaign (according to this news story)?
  7. How is Spotify leveraging social media in a way that boosts levels of shareability?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.