Competitive Edge - Sports & Entertainment Marketing News

Spotify’s Latest Merch Move Is a Win for Artists (and a Bigger Win for Shopify)

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Spotify and Shopify already had a few things in common—both are huge names in their respective online niches, both have extremely similar names that have nearly led to embarrassing typos in Promo Marketing articles on more than one occasion. But now, they have another thing in common: They’re working together.

Click here to read the story at magazine.promomarketing.com.

Discussion Questions:

  1. What is licensing?
  2. Why might licensing prevent you from printing your favorite musician or band’s image on t-shirts and selling them online?
  3. What is merchandise?
  4. Why do you think merchandise sales are important in the music business?
  5. Why do you think Spotify and Shopify chose to partner for this initiative?
  6. Based on information from this story, describe the partnership.
  7. How do both brands benefit from the partnership? How will artists benefit?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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