Competitive Edge - Sports & Entertainment Marketing News

Streaming will “play a larger role” in NASCAR’s next TV contract

Streaming has been getting more and more of a foothold on the sports and entertainment industry. Especially in sports, there is more of a streaming presence if a league has recently signed a new rights deal.

Click here to read the story at awfulannouncing.com.

Discussion Questions:

  1. What are broadcast rights?
  2. Why are broadcast rights important to NASCAR?
  3. What companies might be interested in NASCAR’s next TV contract?
  4. What are industry trends?
  5. What is “cord cutting” and how might it represent the concept of an industry trend?
  6. How has cord cutting impacted the business of sports and entertainment?
  7. Based on information from this story, why might streaming play a more significant role in the next rights deal?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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