Despite more available programming than ever, 1 in 5 viewers abandon streaming sessions out of frustration, according to Nielsen.
Click here to read the story at marketingbrew.com.
- What is an entertainment product?
- What is the difference between a tangible and intangible product?
- Is streaming entertainment tangible or intangible?
- Why is it important to a streaming company like Netflix to provide quality content?
- What is competition for the entertainment dollar?
- How might this story illustrate that concept?
- What is competition?
- Who are direct competitors in the streaming entertainment industry?
- Who might represent indirect competition to those companies?
- According to this story, original TV shows often get the most marketing buzz, but acquired content often drives the most overall viewership on streaming platforms. What does that mean?
- How might that explain the type of content you see on your favorite streaming platforms?
- What is advertising?
- What is a business model?
- How would you describe a streaming platform like Netflix or Prime Video’s traditional business model?
- How has advertising changed that model?
- According to this story, 1 in 5 viewers abandon streaming sessions out of frustration. What does that mean?
- How might that represent an example of consumer behavior?
- Why might that present a challenge for streaming companies?
- What might they do to overcome that challenge? Be prepared to discuss your answers in class.