Competitive Edge - Sports & Entertainment Marketing News

Teens Tune Out of Pro Sports

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On top of COVID-19, the national reckoning over racial and social justice, and a rapidly evolving media landscape, pro sports leagues are wrestling with yet another existential crisis: teens and young adults giving up on the game. According to ESPN data cited in a recent Washington Post article, while 96% of teens 12-17 still identify as sports fans, just 34% report being “avid” fans, down from 42% a decade ago.

Click here to read the story at mediapost.com.

Discussion Questions:

  1. What is leisure time?
  2. Why is the concept of leisure time an important concept for sports and entertainment marketing professionals?
  3. Why do you think fewer teens are watching pro sports?
  4. What is market research?
  5. Why might pro sports be concerned with the data that suggests fewer teens are tuning in?
  6. According to this news story, what is one example of how pro sports could attract more teenage viewers?
  7. Do you agree with that suggestion? Why or why not?
  8. If you were a marketing professional working for a professional sports organization, what would you suggest as a way to encourage teenage viewers to tune in?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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