Competitive Edge - Sports & Entertainment Marketing News

The FTC is suing Microsoft to block its Activision Blizzard purchase

The FTC has filed a legal challenge to try and block Microsoft’s plan to buy Activision Blizzard for $68.7 billion, according to a press release from the regulator.

Click here to read the story at theverge.com.

Discussion Questions:

  1. What is competition?
  2. Why do you think Microsoft is interested in buying Activision Blizzard?
  3. What is a monopoly?
  4. How do monopolies impact consumers?
  5. Are monopolies legal?
  6. Who is the FTC?
  7. What does the FTC do?
  8. Why is the FTC suing Microsoft?
  9. How has Microsoft responded?
  10. How do you think Microsoft’s attempted acquisition of Activision Blizzard would impact consumers in the long run? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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