Competitive Edge - Sports & Entertainment Marketing News

The LIV Golf-CW TV deal is official. Here are 9 things we know

Last January, legendary Fox Sports producer and LIV Golf broadcast consultant David Hill offered a bold promise.

It was six months before LIV Golf would burst onto the scene in pro golf. The startup he’d joined — headed by his longtime friend Greg Norman — had only recently been given a name. But to Hill, the question of whether the new league could secure a broadcast deal in a crowded sports media space was of little concern.

Click here to read the story at golf.com.

Discussion Questions:

  1. What is LIV Golf?
  2. Why is LIV golf so controversial?
  3. What is a monopoly?
  4. Do you think PGA Tour had a monopoly on professional golf prior to the start of LIV? Why or why not?
  5. Why is a TV deal important to LIV?
  6. Why do you think it took this long for LIV to get a TV deal?
  7. What are broadcast rights?
  8. What are streaming rights?
  9. Why do you think CW would be interested in broadcast and streaming rights to LIV Golf?
  10. Based on what you learned in this news story, what is unique about the arrangement between CW and LIV?
  11. What are ratings?
  12. Do you think LIV Golf will generate good ratings for CW? Why or why not? Why is that important?
  13. In your opinion, does a TV and streaming deal between CW and LIV present a bigger challenge from a competition standpoint to the PGA Tour? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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