Competitive Edge - Sports & Entertainment Marketing News

The Taco Bell Foundation awards $8 million in live más scholarships to empower young people to pursue their passions

There’s a new class of Live Más Scholars! Today, the Taco Bell Foundation announced more than $8 million in scholarships to break down barriers to education for 772 passionate students looking to ignite change in their communities and across the country.

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Discussion Questions:

  1. What is a foundation?
  2. Why do brands launch foundations?
  3. What is celebrity endorsement?
  4. What is a brand ambassador?
  5. Based on information from this story, describe the Taco Bell Live Más Scholars! program.
  6. Why do you think Taco Bell wanted a brand ambassador for this program?
  7. Who did they select? Why do you think they chose that individual as brand ambassador?
  8. What is cause marketing?
  9. Does this story represent an example of cause marketing? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.