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Tom Brady submits trademarks for ‘Tompa Bay,’ ‘Tampa Brady’ (CE)

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Tom Brady brought a gift Wednesday for the sports fan that loves an absolutely terrible pun. The six-time Super Bowl champion reportedly submitted twice to the United States Patent and Trademark Office to commemorate his move to the Tampa Bay Buccaneers. A video from Josh Gerben, who founded his own trademark law firm, reveals that Tom Brady’s company, TEB Capital Management, filed new trademarks for TOMPA BAY and TAMPA BRADY, with the goal of using the nicknames on clothing.

Click here to read the story at cbssports.com.

Discussion Questions:

  1. What is a brand?
  2. Is Tom Brady a brand?
  3. What is a trademark?
  4. How does a trademark help to protect a brand?
  5. What is licensing?
  6. How might Tom Brady make money by selling licensed merchandise featuring the phrases he is hoping to trademark?
Chris Lindauer
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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