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Why Netflix is betting on ‘Jupiter’s Legacy’ to launch its own comic-book universe

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When Netflix acquired the comic-book publisher Millarworld in 2017 for a reported $50 million to $100 million, Mark Millar, the company’s founder and president—as well as the author of titles such as Kick-AssWanted, and Chosen—knew exactly what project he’d tackle first. 

Click here to read the story at fastcompany.com.

Discussion Questions:

  1. What is fandom?
  2. How do you think fandom helps fuel success at the box office?
  3. How might the concept of fandom influence Netflix’s decision to acquire Millarworld?
  4. Why do you think Netflix would be interest in the rights to a comic-book universe?
  5. In your opinion, will the acquisition help draw more fans to Netflix and an increase in streams? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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