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Why Seahawks’ stadium CenturyLink Field was suddenly renamed Lumen Field

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It’s a big first day for Lumen Field: Kyler Murray is coming to town to take on the Seahawks.

No, there weren’t any typos in that sentence. Seattle’s home stadium has been renamed Lumen Field from CenturyLink Field. The move reflects the company CenturyLink’s rebranding in September as Lumen Technologies.

Click here to read the story at sportingnews.com.

Discussion Questions:

  1. What is sponsorship?
  2. What are naming rights?
  3. Why do you think companies like CenturyLink invest in naming rights deals?
  4. According to this story, why was the stadium renamed?
  5. How might the naming rights deal help bring awareness to the company’s rebranding efforts?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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