Competitive Edge - Sports & Entertainment Marketing News

Disney and Snapchat partner for AR lens ahead of latest ‘Avatar’ release


Disney and Snap partnered to create a custom Snapchat augmented reality lens ahead of the anticipated release of “Avatar: The Way of Water,” according to details shared with Marketing Dive. The movie is set to premier Dec. 16.

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Discussion Questions:

  1. How has technology impacted the way businesses and brands approach marketing?
  2. What is digital marketing?
  3. What is social media marketing?
  4. Why are digital marketing and social media marketing important to the business of sports and entertainment?
  5. What is augmented reality?
  6. What is fan engagement?
  7. How do you think augmented reality helps to increase levels of fan engagement?
  8. Describe this marketing initiative from Disney in promotion of the upcoming Avatar film, based on what you learned from this news story.
  9. Why do you think promotion is important to the success of the film at the box office?
  10. In your opinion, will Avatar: “The Way of the Water” be a box office success? Why or why not? How much influence might marketing have on ticket sales?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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