Competitive Edge - Sports & Entertainment Marketing News

How TikTok Is Fueling Hollywood Marketing Campaigns Like Sony’s Epic Pitch For ‘Spider Man: No Way Home’


TikTok’s grip on young audiences is a well-established fact, but the social network has just released a new report detailing how that defining trait has made it increasingly attractive to Hollywood.

Click here to read the story at

Discussion Questions:

  1. What is market research?
  2. What are the different types of market research?
  3. What type of research is identified in this news story?
  4. How do entertainment marketing professionals benefit from market research?
  5. How might movie marketers benefit from the data shared in this news story?
  6. How do movie studios use social media to promote upcoming films?
  7. Why might TikTok be a particularly effective social media platform for marketing a film release?
  8. What is a target market?
  9. What are demographics?
  10. Which demographic might movie studios be able to reach by promoting a film on TikTok?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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