Competitive Edge - Sports & Entertainment Marketing News

NBA takes a page from TikTok for app refresh


The NBA’s new app is proof that TikTok continues to exert its influence on the world of entertainment programming. The sports-focused offering is clearly designed to appeal to the younger generation, offering vertical video and user-specific, “social-style” content that could help drive Gen Z interest and keep consumers engaged on and off game days.

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Discussion Questions:

  1. What is digital marketing?
  2. Why is digital marketing important in sports and entertainment?
  3. Why are apps important to sports teams?
  4. What is the fan experience?
  5. How do apps help to improve the fan experience?
  6. What is fan engagement?
  7. How can apps (and other forms of digital marketing) help teams and leagues to maximize levels of fan engagement?
  8. What is a target market?
  9. Based on information from this story, what are some of the updates included with the NBA’s app refresh?
  10. Who is the NBA targeting with the updated app?
  11. Why might that demographic be important to the league?
  12. What is NBA ID?
  13. What is brand loyalty?
  14. How might NBA ID help boost levels of brand loyalty?
  15. Why is brand loyalty important?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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