Competitive Edge - Sports & Entertainment Marketing News

NHL Commissioner Gary Bettman: Why We Came Back (No, Not the Money)


Why do it? Not for the money.

Given that most, if not all, revenue streams stopped and what it costs to stage an event of this magnitude in a way that meets NHL standards, returning to play is hardly a financial bonanza.

Click here to read Gary Bettman’s letter to the fans at

Discussion Questions:

  1. According to Mr. Bettman, what are two reasons the NHL decided to resume their season despite the ongoing pandemic?
  2. Why do you think the NHL commissioner wanted to communicate to fans that the decision was not influenced by financial considerations?
  3. What do we mean by the term public relations as it relates to the business of sports and entertainment?
  4. How might this story represent an example of PR?
  5. In your opinion, why was it important for the NHL to resume their season this year? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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