Competitive Edge - Sports & Entertainment Marketing News

Phillies Welcome Back Baseball With Sublime Copy-Less Billboards


Baseball is a feeling, and the Philadelphia Phillies have captured it perfectly with a series of headline-less billboards celebrating the franchise’s—and the sport’s—return after the lockout that threatened the 2022 season.

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Discussion Questions:

  1. What is advertising?
  2. What are the various forms of advertising?
  3. Why do you think the Phillies would launch an advertising campaign?
  4. What type of advertising is billboard advertising?
  5. What is an ad agency?
  6. Why would the Phillies contract an ad agency for this campaign?
  7. Why do you think the agency chose to invest in a billboard advertising campaign?
  8. What message is the team hoping to send to its fans with this campaign?
  9. Why is that important?
  10. In your opinion, will MLB teams be impacted by the offseason lockout? Why or why not? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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