Competitive Edge - Sports & Entertainment Marketing News

Rays social media team connects fans to a game without people in the stands


 The Tampa Bay Rays are one win away from advancing to the franchises first World Series since 2008. But, it’s been a strange season without fans at the game amid the coronavirus pandemic.

That’s where the Rays social media team has really stepped up their game to connect with their fans.

Click here to read the story at

Discussion Questions:

  1. What is fan engagement?
  2. Why is fan engagement to sports teams like the Rays?
  3. How might social media platforms help teams like the Rays to boost levels of fan engagement?
  4. Based on information from this story, how have the Rays’ social media team created ways to connect with fans on social media?
  5. If you were managing the social media accounts for your favorite sports teams, what would you do to engage your fan base? Be prepared to share and discuss your ideas.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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