Competitive Edge - Sports & Entertainment Marketing News

Ryan Day estimates $13 million needed in NIL money to maintain Ohio State football roster


Ohio State needs $13 million through name, image and likeness deals to maintain its football roster beyond next season.

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Discussion Questions:

  1. What is NIL?
  2. How did NIL change the landscape of college athletics?
  3. How are NIL deals currently regulated?
  4. Do you think college athletes should be paid? Why or why not?
  5. How do you think NIL might evolve in the near future?
  6. Why does Ryan Day think OSU needs $13 million in NIL money to maintain the program’s current football roster?
  7. What is revenue?
  8. How do college football programs generate revenue?
  9. Do all college football programs generate the same amount of revenue?
  10. How might current NIL deals impact competitive balance in college football?
  11. How might the future of NIL impact that competitive balance? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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