Competitive Edge - Sports & Entertainment Marketing News

5 ways the PGA Tour just got better (and 3 ways it got worse!)


Change is scary. It’s usually uncomfortable. Sometimes it’s very, very bad. And sometimes it just seems that way at first.

Click here to read the story at

Discussion Questions:

  1. What is a product?
  2. What are some unique characteristics about sports as a product?
  3. Why is it important for a sports league like the PGA Tour to provide fans with a quality product?
  4. What factors might influence the quality of that product?
  5. What are the changes that were recently announced by the PGA Tour for the 2024 season?
  6. Why do you think they decided to make changes?
  7. How might those changes impact the quality of the product?
  8. How have fans reacted to the changes so far, based on information from this news story?
  9. In your opinion, will the changes help to improve TV ratings? Why or why not?
  10. Why might that be important?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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