Competitive Edge - Sports & Entertainment Marketing News

‘Avatar: The Way Of Water’s $170M+ Promo Push, Led By Mercedes-Benz & More, Rides Sequel’s Opening Wave


Buttressing the $441.6M global opening of Avatar: The Way of Water this past weekend –the 11th best ever– is a curated promo partner campaign assembled by Disney; a lineup that reflects the eco-friendly and technologically advanced sensibilities of the James Cameron-directed epic.

Click here to read the story at

Discussion Questions:

  1. From an entertainment marketing perspective, what is a promotional tie-in?
  2. How do brands benefit from promotional tie-ins?
  3. How do studios benefit?
  4. According to this story, what was the media value of promotional tie-ins for the latest Avatar film?
  5. Why is that number significant?
  6. Is a tie-in the same thing as product placement? Why or why not?
  7. What marketing, if any, did you see associated with the release of Avatar: The Way of Water?
  8. What is the difference between the marketing of entertainment and marketing through entertainment?
  9. Why do you think that is an important concept to understand?
  10. Which do you think best describes a brand’s promotional tie-in with a movie?
  11. Based on what you learned in this news story, what is Mercedes-Benz doing to tie-in with the new Avatar film?
  12. What do you think they hope to accomplish with the promotion?
  13. What is advertising?
  14. What are three different types of advertising?
  15. According to information from this news story, what is an example of a brand that utilized TV advertising as part of its Avatar campaign?
  16. According to information from this news story, what is an example of a brand that utilized billboard advertising as part of its Avatar campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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