Competitive Edge - Sports & Entertainment Marketing News

Bloomin’ Onions, Dodge Durangos, and Six-Figure Paydays: College Athletes Finally Make Some Cash

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Last June the National Collegiate Athletic Association issued a press release with the headline “NCAA Adopts Interim Name, Image, and Likeness Policy.” It read like an anodyne memo about a change in bylaws. In fact, it was a watershed moment in the history of college sports.

Click here to read the story at bloomberg.com.

Discussion Questions:

  1. What is NIL?
  2. How do collegiate athletes benefit from NIL?
  3. What is product endorsement?
  4. What characteristics do you think brands consider when evaluating which athletes or entertainers provide the best fit for representing their products and services?
  5. What is NIL?
  6. How do collegiate athletes benefit from NIL?
  7. What is product endorsement?
  8. What characteristics do you think brands consider when evaluating which athletes or entertainers provide the best fit for representing their products and services?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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