Competitive Edge - Sports & Entertainment Marketing News

BYU Football Strikes NIL Deal to Pay Tuition for Walk-On Players


While some felt the NCAA’s rule of allowing athletes to profit from their name, image and likeness (NIL) would create chaos, it is proving to be a positive change for athletes at Brigham Young University.

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Discussion Questions:

  1. What is NIL?
  2. Why do you think NIL is such a big topic right now?
  3. Why do you think the NCAA previously refused to allow its athletes to profit from their NIL?
  4. What are ethics?
  5. Do you think the NCAA acted unethically? Why or why not?
  6. Do you think this opens the doors to collegiate athletes being paid to play? Why or why not?
  7. Do you think college athletes should be paid to play? Why or why not?
  8. What is licensing?
  9. What is the difference between licensee and licensor?
  10. If you wanted to print a t-shirt featuring the name and number of a BYU player along with the BYU logo, would you need a license? Would that make you the licensee or licensor?
  11. What is different about how BYU has approached the NIL rule change compared to most programs thus far?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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