Competitive Edge - Sports & Entertainment Marketing News

Can the Grammys replicate the Oscars’ recovery from falling viewership?


Aided in part by unexpected ratings booster Will Smith, the Oscars improved its viewership by 60% compared to last year’s broadcast, a feat the Grammys aims to pull off on April 3. Last year, the event dipped to a historic low of 8.8 million viewers, a 53% decline from the previous year, which attracted 18.7 million viewers.

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Discussion Questions:

  1. What are ratings?
  2. Why are ratings important to broadcast companies?
  3. Why are ratings important to organizers of award shows like the Oscars and Grammys?
  4. Why are ratings important to advertisers?
  5. Why do you think advertisers are willing to spend a premium to advertise during award shows like the Oscars and Grammys?
  6. Why do you think ratings were down for the Oscars and Grammys the last few years?
  7. Why do you think ratings were way up for the Oscars this year?
  8. What do you think the Grammys can do to increase ratings this year?
  9. In your opinion, will ratings for this year’s Grammys increase over last year? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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