Competitive Edge - Sports & Entertainment Marketing News

Carl’s Jr. and Hardees tie into Jurassic World Dominion with dinosaur-themed menu


Carl’s Jr. and Hardees teamed up with Universal Pictures to introduce a new Primal Menu that ties in with the June 10 release of Jurassic World Dominion, the final film in the dinosaur-themed franchise. 

Click here to read the story at

Discussion Questions:

  1. What is product placement?
  2. What is a promotional tie-in?
  3. What is the difference between product placement and a tie-in?
  4. How do film studios benefit from promotional tie-ins?
  5. Based on what you learned from this news story, describe the Jurassic World Dominion promotional tie-in from Carl’s Jr. and Hardees.
  6. What is advertising?
  7. What is OOH advertising?
  8. Based on information from this story, how is OOH playing a role in this marketing campaign?
  9. What is digital marketing?
  10. What are Carl’s Jr. and Hardees doing from a digital marketing perspective as part of this campaign?
  11. In your opinion, how should the campaign be promoted on social media? Be prepared to discuss your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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