Competitive Edge - Sports & Entertainment Marketing News

Cheetos goes touchless in hands-free pop-up at SXSW


Cheetos is debuting a “Hands-Free House” in Austin, Texas, during South By Southwest (SXSW) this month, per a press release shared with Marketing Dive. The immersive experience showcases hands free-devices that are compatible with people whose fingers are coated in orange “Cheetle” dust left from eating the Frito-Lay snack.

Click here to read the story at

Discussion Questions:

  1. What is “cheetle” and where do you think the word came from?
  2. How might that word assist Cheetos from a branding perspective?
  3. What is SXSW?
  4. What is event marketing?
  5. What is experiential marketing?
  6. What is a pop-up?
  7. Based on information from this story, describe what Cheetos is doing at SXSW from a marketing perspective.
  8. Why would Cheetos introduce a pop-up at SXSW?
  9. How does the “Hands-Free House” at SXSW represent the concept of experiential marketing?
  10. Why do you think experiential marketing is such a hot trend in the sports and entertainment industry right now?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors