Competitive Edge - Sports & Entertainment Marketing News

Cleveland Cavaliers and ARound Introduce ‘Cavs ARcade’ Augmented Reality Experience for NBA Playoffs Home and Away Game Watch Parties


ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences – part of the Stagwell Marketing Cloud – has partnered with its first NBA team, the Cleveland Cavaliers, to bring a shared AR experience called “Cavs ARcade” to Rocket Mortgage FieldHouse, kicking off during the 2023 NBA Playoffs.

Click here to read the story at

Discussion Questions:

  1. What is a watch party?
  2. Why do you think teams host watch parties?
  3. What is cause marketing?
  4. Tickets for Cavs’ playoff game watch parties cost $5 each but proceeds from ticket sales will support local Habit for Humanity efforts. Is that an example of cause marketing? Why or why not?
  5. What is digital marketing?
  6. Why do sports teams like the Cavs’ invest in digital marketing initiatives?
  7. What is AR?
  8. How might AR represent an example of a digital marketing tool?
  9. Describe this AR strategy from the Cavs, based on what you learned from this news story.
  10. What is fan experience?
  11. Why is fan experience important?
  12. How will AR impact the fan experience at Rocket Mortgage FieldHouse?
  13. What is fan engagment?
  14. How will the Cavs Arcade increase levels of fan engagement?
  15. Why is that important to the team?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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