Competitive Edge - Sports & Entertainment Marketing News

College title game is important test of Indianapolis’ hospitality


Indianapolis has hosted a Super Bowl, the entire NCAA Men’s Basketball Tournament just last year and too many other championship events to count. It’s also set to host the NBA All-Star game in 2024.

So why do local organizers of the College Football Playoff National Championship say Monday’s title game—and the fan events surrounding it—is so important to establishing the city as a place where big events shine?

Click here to read the story at

Discussion Questions:

  1. What is a mega event?
  2. Why would a city want to host a mega event?
  3. Why do you think Indianapolis wanted to host the college football championship game?
  4. What is economic impact?
  5. How can mega events impact local economies?
  6. According to this story, how might this event impact the Indianapolis area from an economic perspective?
  7. What is event management?
  8. What is event marketing?
  9. What do you think event organizers must consider for this event from an event management perspective? What challenges might they be facing?
  10. What do you think event organizers must consider for this event from an event marketing perspective?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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