Competitive Edge - Sports & Entertainment Marketing News

Collegiate Content in a World of COVID


Even though the world of college sports is currently deprived of fan-filled stadiums and reliable schedules, there is still an aspect of college athletics that should remain unchanged: content creation. Universities across the board, whether it be Toledo in the MAC or Duke in the ACC, should never take their foot off the gas of their content creation.

Now more than ever, people are stuck inside and glued to their screens, which presents schools with the perfect opportunity to better reach campus communities and sponsors alike.

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Discussion Questions:

  1. Why is it important to a collegiate athletic program to engage their fan base?
  2. Who might represent the fan base for a collegiate athletic program? Is it just students?
  3. What is content marketing?
  4. How does content marketing help to elevate levels of fan engagement?
  5. Why do you think it is challenging for sports marketers to engage their fan base during the pandemic?
  6. Based on the examples of content marketing provided in this story, what is an example that you think would be most effective in raising levels of fan engagement?
  7. Which example did you like the best from a fan perspective? Why?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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