Competitive Edge - Sports & Entertainment Marketing News

76ers raising season ticket prices for 2022-2023 as team takes ‘center stage’ in Philadelphia

The Philadelphia 76ers are raising season ticket prices next season, but the exact impact on fans’ wallets will depend on where they sit.

Click here to read the story at bizjournals.com.

Discussion Questions:

  1. Why are ticket sales important to a pro sports franchise like the 76ers?
  2. Why do you think season tickets are important?
  3. What is pricing?
  4. Why is pricing an important function of marketing?
  5. How do you think supply and demand impacts ticket prices?
  6. What other factors might influence ticket prices?
  7. Why do you think the 76ers are raising ticket prices next year?
  8. How much influence do you think the trade for James Harden may have influenced that decision?
  9. Do you think they would be raising prices if the team had a poor record? Why or why not?
  10. In your opinion, was it the right decision by the 76ers to increase ticket prices? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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