Comcast-owned NBCUniversal has recently sold 30-second ads for Super Bowl LVI for a record $6.5 million, and has nearly sold out advertising slots for the upcoming Beijing Winter Olympics, a company executive said on Wednesday.
Click here to read the story at reuters.com.
- According to this story, are Super Bowl ads more expensive this year than last year?
- How might that represent an example of industry growth?
- What are broadcast rights?
- Why would NBC pay for broadcast rights to the Super Bowl and Olympic Games?
- What are ratings?
- Why are ratings important to the NFL?
- Why are ratings important to broadcast companies like NBC?
- What is advertising?
- Why do companies advertise?
- Why would a company pay $6.5 billion for a :30 ad during the Super Bowl?
- Why do you think NBC is already nearly sold out of its Super Bowl and Beijing Olympics inventory?
- Why do you think NBC is intentially leaving some inventory unsold for now?