Adidas turns its game-clock back to the days of Jimmy Carter, disco balls and massive afros for a sneaker celebrating the launch of ESPN’s SportsCenter and the footwear giant’s own history.
Click here to read the story at musebycli.o.
- What are industry trends?
- Why do you think brands like adidas monitor industry trends?
- Why do you think retro is such a popular trend in the footwear industry?
- What are some other popular trends in the footwear industry?
- Why do you think adidas is launching a SportsCenter-themed sneaker?
- How might ESPN benefit from this launch?
- What is pricing?
- Why is pricing an important component of the marketing mix?
- How much will these sneakers cost according to this story?
- How do you think adidas determined that price point?