Competitive Edge - Sports & Entertainment Marketing News

Adidas Gets Its Retro Kicks With Vintage SportsCenter Sneakers

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Adidas turns its game-clock back to the days of Jimmy Carter, disco balls and massive afros for a sneaker celebrating the launch of ESPN’s SportsCenter and the footwear giant’s own history.

Click here to read the story at musebycli.o.

Discussion Questions:

  1. What are industry trends?
  2. Why do you think brands like adidas monitor industry trends?
  3. Why do you think retro is such a popular trend in the footwear industry?
  4. What are some other popular trends in the footwear industry?
  5. Why do you think adidas is launching a SportsCenter-themed sneaker?
  6. How might ESPN benefit from this launch?
  7. What is pricing?
  8. Why is pricing an important component of the marketing mix?
  9. How much will these sneakers cost according to this story?
  10. How do you think adidas determined that price point?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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