Competitive Edge - Sports & Entertainment Marketing News

Amazon helps Seahawks take on concession blitz with cashierless tech at new Seattle stadium store

In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more.

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Discussion Questions:

  1. What is fan experience?
  2. What factors influence the fan experience at spectator events like football games and concerts?
  3. How does technology impact the fan experience?
  4. Why is fan experience important?
  5. Why are concessions an important part of the fan experience?
  6. What is “Just Walk Out” technology?
  7. What is “Amazon One”?
  8. Based on what you learned in this news story, what is Amazon doing to help the Seahawks to improve the fan experience at Lumen Field?
  9. What other stadiums use “Just Walk Out” technology?
  10. Do you think this technology will change the way all stadiums manage concessions? What other areas of the fan experience might similar technology impact?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.