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And just like that… Peloton does damage control after Sex and the City death

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* SPOILER ALERT * THIS NEWS STORY MIGHT CONTAIN SPOILERS FOR HBO’S SEX & THE CITY REBOOT!

HBO Max’s Sex and the City reboot And Just Like That… premiered Thursday with a shocking twist at the end of the first episode (dare I say a Big shocking twist?). And it involves Peloton. The popular exercise equipment brand is in the hot seat after its stationary bike played a starring role in the premiere, a role so odious it may have affected the company’s stock price. Peloton has even responded to the controversy. So what happened?

Click here to read the story at cnet.com.

* SPOILER ALERT * THIS NEWS STORY MIGHT CONTAIN SPOILERS FOR HBO’S SEX & THE CITY REBOOT!

Discussion Questions:

  1. What is publicity?
  2. Can publicity be controlled by an organization? Why or why not?
  3. What is crisis management?
  4. How do organizations manage a crisis if one were to occur?
  5. What is product placement?
  6. Do you think this story represents an example of product placement? Why or why not?
  7. Why might this generate negative publicity for Peloton?
  8. How might this represent a potential crisis from a public relations perspective?
  9. What might Peloton’s crisis management strategy be in this situation? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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