Competitive Edge - Sports & Entertainment Marketing News

Aqua’s ‘Barbie Girl’ won’t be in the Barbie movie

While Warner Bros.’ and Mattel Films’ upcoming Barbie movie is sure to have some level of self-awareness about its main character’s status as a real-world cultural icon, Mattel is taking a firm stance against featuring the iconic doll’s very unofficial anthem that basically everyone knows by heart.

Click here to read the story at theverge.com.

Discussion Questions:

  1. What is a brand?
  2. Is Barbie a brand?
  3. What does it mean to have a strong brand?
  4. What is fandom?
  5. How might the strength of the Barbie brand and its position as a pop culture icon help the movie at the box office?
  6. This news story describes ‘Barbie Girl’ as the doll’s “unofficial anthem.” What does that mean?
  7. What is a trademark?
  8. Why do brands need trademarks?
  9. Why did Mattel sue the band Aqua for the ‘Barbie Girl’ song?
  10. In your opinion, should the song be featured in the upcoming film? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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