Competitive Edge - Sports & Entertainment Marketing News

As NBA Unveils City Edition Floor Designs, Explore The Making Of NBA Courts

* Note to current subscribers to SCC’s Education Resource Center subscribers, you might consider downloading the “NBA x Nike Uniform Collection” lesson plan bundle to help augment your discussion of this news story in class! The resource is available by visiting the “Bonus Content” subscription link on your account page.

The Detroit Pistons have four courts. Twenty-three NBA teams have at least one alternate court. As the embracing of NBA’s City Edition uniform tradition continues, NBA teams have started going all-in on matching their arena court to the uniform. 

Click here to read the story at forbes.com.

Discussion Questions:

  1. What is branding?
  2. Why is branding important to Nike?
  3. Why is branding important to NBA teams?
  4. Do you think alternate courts represent an example of branding? Why or why not?
  5. Which alternate court do you like best? Why?
  6. What is cross promotion?
  7. How might this story represent an example of cross promotion?
  8. What is licensing?
  9. As it relates to the relationship between the NBA and Nike, who is the licensor? Who is the licensee?
  10. What is merchandise?
  11. Why are merchandise sales important to the NBA and its teams?
  12. Why are they important to Nike?
  13. How might the City Edition uniforms help to sell more merchandise?
  14. Which City Edition uniform do you like best? Why?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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