Competitive Edge - Sports & Entertainment Marketing News

At MTV’s Video Music Awards, Advertisers Work to Strike Right Chord

When advertisers take these days to MTV’s long-running “Video Music Awards,” they are hoping viewers will be as interested in what interrupts the action as they are in the trophy-winners themselves.

Click here to read the story at variety.com.

Discussion Questions:

  1. What is the difference between the marketing of sports and entertainment and marketing through sports and entertainment?
  2. Which do you think best describes this news story?
  3. What is advertising?
  4. Why do brands advertise?
  5. What are ratings?
  6. Why are ratings important to MTV?
  7. Why are they important to advertisers?
  8. Why do you think it is so expensive to advertise during the VMAs?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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