Competitive Edge - Sports & Entertainment Marketing News

Average MLS franchise value up 55% to US$852m 

The average Major League Soccer (MLS) franchise is now worth US$852 million, a 55 percent increase on last year’s value, according to Sportico’s latest estimations.

Click here to read the story at sportspromedia.com.

Discussion Questions:

  1. Given that all professional sports teams generate a profit, why would anyone want to purchase a franchise?
  2. What do you think a major league sports franchise’s biggest expense might be?
  3. What is revenue?
  4. Why is revenue important to pro sports teams like those in MLS?
  5. How do teams generate revenue?
  6. What factors influence the value of a franchise?
  7. How much did the average value of a MLS franchise increase in value last year, based on information from this story?
  8. Why do you think MLS franchise values are on the rise?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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