Competitive Edge - Sports & Entertainment Marketing News

Bell and Snap Inc. partner to bring 5G-powered Augmented Reality experiences to Toronto Raptors Fans

Bell and Snap Inc. today announced they have joined forces to bring together the best of 5G technology and AR to create a unique immersive experience for Toronto Raptors fans. 

Click here to read the story finance.yahoo.com.

Discussion Questions:

  1. What is digital marketing?
  2. What is fan engagement?
  3. What is augmented reality?
  4. What is a Snapchat lens?
  5. What is social media marketing?
  6. How might this initiative from the Toronto Raptors represent an example of social media marketing?
  7. How might augmented reality help a team like the Raptors to boost levels of fan engagement?
  8. Why might that be important?
  9. Based on what you learned in this news story, describe the AR experience that the Raptors are introducing.
  10. Why do you think they are launching an AR experience for fans?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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