Beto Carrero World is set to make the dreams of NERF fans come true with the opening of the first ever NERF-themed land in a theme park: NERF Mania! The grand opening is set for October 12th, Children’s Day, and as a gift, kids will be able to dive into and revel in the new attractions, which are just the first phase of NERF Mania.
Click here to read the story at inparkmagazine.com.
- What is entertainment marketing?
- Why is marketing important to a theme park?
- What is market segmentation?
- What is geographic segmentation?
- What is Beto Carrero World?
- Where is Beto Carrero World?
- What is a brand?
- How would you describe the NERF brand?
- What is NERF Mania?
- What is competition for entertainment dollars?
- How might competition for entertainment dollars impact the theme park business?
- Why might Beto Carrero World be interested in opening a NERF-themed attraction?
- Why would NERF open its first-ever themed attraction in Brazil?
- Do you think the attraction will be popular? Will it help to draw more visitors to Beto Carrero World? Why or why not?
- Do you think more NERF-themed parks will eventually open in other theme parks around the world? What markets might the brand consider next? Be prepared to discuss your answers in class.