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Broadway Extends Shutdown Through May 2021

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Broadway will remain dark through May 2021, extending the prolonged shutdown that began in spring due to the pandemic.

The Broadway League announced Friday that tickets for shows through March 30, 2021 will be refunded.

Click here to read the story at variety.com.

Discussion Questions:

  1. What is revenue?
  2. Why is revenue important to Broadway?
  3. How important are ticket sales to Broadway?
  4. How has the pandemic impacted Broadway from a business perspective?
  5. Do you think there is anything Broadway can do to generate revenue despite the ongoing pandemic? Why or why not? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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