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Bryson DeChambeau signs with Rocket Mortgage; he’ll debut special head cover at Masters

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At this rate, if you win the Rocket Mortgage Classic, you become a company pitchman, too.

Rocket Mortgage announced Monday it has signed world No. 5 golfer Bryson DeChambeau, the reigning champion at Detroit Golf Club, to a corporate-sponsorship deal. Starting this week at the Masters at Augusta National Golf Club, DeChambeau will wear the company’s logo on his left sleeve, and will use a custom Rocket Mortgage headcover for his driver — the club that has all the golf world talking.

Click here to read the story at detroitnews.com.

Discussion Questions:

  1. What is product endorsement?
  2. Is product endorsement the same thing as influencer marketing? Why or why not?
  3. Why do brands engage in endorsement campaigns?
  4. Do you think all athletes provide a match for all brands in terms of endorsing products and services? Why or why not?
  5. Why do you think Rocket Mortgage would want Bryson DeChambeau to endorse the brand?
  6. Why do you think Rocket Mortgage sponsors a PGA Tour event?
  7. What does that tell you about Rocket Mortgage’s target audience?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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