Competitive Edge - Sports & Entertainment Marketing News

Bucks give fans a preview of warmups and entertainment without getting them in the arena with Courtside Live

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Have you ever wanted to watch Milwaukee Bucks superstar Giannis Antetokounmpo or other players go through their warmup routines before a game?

Or get up close to DJ Shawna as she mixes her pregame playlist?

Click here to read the story at jsonline.com.

Discussion Questions:

  1. Based on information from this story, describe the concept of the Milwaukee Bucks’ “Courtside Live” program.
  2. What do you think the Bucks hope to accomplish with this program?
  3. How might this program improve the game broadcast?
  4. What is fan engagement?
  5. How might this program increase levels of fan engagement for the Milwaukee Bucks? Why might that be important?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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