Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more.
Click here to read the story at marketingdive.com.
- What is the difference between marketing through sports and the marketing of sports?
- How does the Super Bowl provide an example of both?
- What is advertising?
- Why do businessses and brands advertise?
- According to this story, how many ads were shown during the Super Bowl?
- How many of those were unique advertisers?
- How much did Super Bowl ads increase from last year?
- Which was your favorite Super Bowl ad?
- What is fan engagement?
- How do digital and social media platforms help to increase levels of fan engagement?
- How would you describe the level of engagement on Super Bowl Sunday compared with a typical Sunday, based on information from this news story?
- What is social media marketing?
- Why are hashtags an important component of a social media campaign?
- How many brands who advertised during the game included a hashtag as part of their marketing campaign (based on information from this news story)?