The ‘Official Soup Sponsor of the NFL’ is taking soup into the metaverse by launching the Chunky FuelUp Tournament, an immersive experience featuring Fortnite Creative.
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- How might Campbell’s benefit from being the ‘Official Soup Sponsor of the NFL’?
- What is sponsorship activation?
- Why is activation important to a sponsor?
- How might this story provide an example of activating a sponsorship?
- What is digital marketing?
- How might this story provide an example of digital marketing?
- What is fan engagement?
- How do you think digital marketing can help to increase levels of fan engagement?
- What is the Chunky FuelUp Tournament?
- What is gamification?
- Describe the gamification strategy from Campbell’s as it relates to the Chunky FuelUp Tournament.
- What is the metaverse?
- Why might Campbell’s be interested in connecting with consumers in the metaverse?
- What is cross promotion?
- How might this story provide an example of cross promotion?