Ellen DeGeneres’ Twitter profile picture looks like a lot of other COVID-era ones. The illustrated image features the talk show host, her signature blond crop and piercing blue eyes on display, wearing a mask. But the written message across the pandemic-friendly face covering that was once considered her mantra is likely now to elicit derision and eye rolls: “Be kind to one another.”
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Questions for Classroom Discussion
- What is a brand?
- Does Ellen have a brand? What is the brand?
- What is positioning?
- How has Ellen, prior to this scandal, positioned her brand?
- What is publicity? How might the publicity generated by this scandal damage Ellen’s brand? How might she be able to repair that damage? Be prepared to discuss your answers.