That’s why the Mohegan Tribe purchased the WNBA’s Orlando Miracle and relocated the franchise to its resort casino in rural Eastern Connecticut in 2002, bringing a major-league professional franchise to the state but in a location distant from urban centers.
Click here to read the story at ctinsider.com.
- Why do you think the WNBA is “evolving” (as suggested by the headline of this news story)?
- The league has seen significant increases in popularity over the last several years. Why do you think that is?
- How can the league capitalize on that increase in popularity?
- What does it mean when we talk about “market size” in team sports?
- Why is market size important in team sports?
- What is “expansion” in team sports?
- Why do you think the WNBA is considering expansion?
- This news story suggests talk of WNBA expansion is centered on major metropolitan markets. What does that mean?
- What does it mean for a professional sports team to provide fans with a quality product?
- Why is that important if a franchise wants to be successful on and off the playing field?
- Why is marketing important to a franchise like the Connecticut Sun?
- According to this story, how has the Sun franchise managed to build a loyal following, despite playing in a small market?
- What is branding?
- What is rebranding?
- According to this story, the Sun relocated and rebranded in 2003. Where was its previous location and what was the team called?
- Do you think the franchise has benefited from the fandom surrounding the NCAA women’s basketball Connecticut Huskies? Why or why not?
- What do you think the future holds for the Sun?
- Why would the league set its sights on major metro areas for expansion when a franchise like the Sun has proven it can succeed in a smaller market?