Competitive Edge - Sports & Entertainment Marketing News

Cowboys QB Dak Becomes Highest-Paid NFL Player with Jordan Brand

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The offseason for Dallas Cowboys quarterback Dak Prescott just got richer. 

On Wednesday night, the franchise quarterback left Adidas and signed a five-year deal with Jordan Brand, making him the highest-paid NFL player aligned with the company.

Click here to read the story at si.com.

Discussion Questions:

  1. What is endorsement?
  2. Why does Jordan Brand pay athletes to endorse their products?
  3. How do you think the brand determines which athletes to endorse their products?
  4. What characteristics might make Dak Prescott a good fit for endorsing the Jordan Brand?
  5. What risks might be associated with this endorsement deal (if any)?
  6. What impact might this move have on Adidas? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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