Competitive Edge - Sports & Entertainment Marketing News

Dave & Buster’s inks deal to broadcast UFC events

Dave & Buster’s has partnered with mixed martial arts organization UFC to broadcast every one of its fights in its restaurants, the eatertainment chain announced Thursday.

Click here to read the story at restaurantbusinessonline.com.

Discussion Questions:

  1. What is different about the UFC’s business model from a viewership perspective when compared to traditional major league sports leagues like the NFL or NBA?
  2. What is pay-per-view?
  3. What is “eatertainment” and how does that describe Dave & Buster’s business model?
  4. Why would Dave & Buster’s be interested in broadcasting UFC events?
  5. Why would UFC be interested in having its events being broadcast at Dave & Buster’s?
  6. How has the pandemic impacted Dave & Buster’s from a business perspective?
  7. Based on information from this story, how does the company think UFC events might impact its business?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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