Competitive Edge - Sports & Entertainment Marketing News

Despite Lockdown, MLB Teams Gain Value In 2020 (CE)

Major League Baseball has seen this play before: A global calamity spreads fear and panic. Equity values plummet. The future gets scary.

And prices for the most valuable teams in the league hold their lead.

Click here to read the story at forbes.com.

Questions for class discussion:

  1. What is revenue?
  2. Why is revenue important to a Major League Baseball franchise?
  3. How might the COVID-19 health crisis impact a Major League Baseball club’s ability to generate revenue?
  4. How do you think Forbes’ determines the value of a MLB franchise?
  5. How could franchise values increase despite the COVID-19 crisis?
  6. According to this report, what are the five most valuable MLB franchises?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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