Disney and Snap partnered to create a custom Snapchat augmented reality lens ahead of the anticipated release of “Avatar: The Way of Water,” according to details shared with Marketing Dive. The movie is set to premier Dec. 16.
Click here to read the story at marketingdive.com.
- How has technology impacted the way businesses and brands approach marketing?
- What is digital marketing?
- What is social media marketing?
- Why are digital marketing and social media marketing important to the business of sports and entertainment?
- What is augmented reality?
- What is fan engagement?
- How do you think augmented reality helps to increase levels of fan engagement?
- Describe this marketing initiative from Disney in promotion of the upcoming Avatar film, based on what you learned from this news story.
- Why do you think promotion is important to the success of the film at the box office?
- In your opinion, will Avatar: “The Way of the Water” be a box office success? Why or why not? How much influence might marketing have on ticket sales?